Northampton, MA –News Direct– PNC Financial Services Group
AUSTIN, Texas, May 20, 2022 /3BL Media/ – In another sign of its commitment to the Austin music industry and its economic impacts, PNC Bank today announced a year-round sponsorship with the Health Alliance for Austin Musicians (HAAM).
The bank’s new sponsorship with HAAM, an entity which provides affordable healthcare for greater Austin’s low-income, working musicians, will make PNC the organization’s exclusive financial education partner, and the presenting sponsor of HAAM Day, Austin’s biggest fundraising event supporting local musicians. In addition, PNC has also agreed to become a stage and VIP party sponsor at the HAAM Corporate Battle of the Bands, which features bands representing local businesses vying for the title of Austin’s Best Corporate Band.
“We’ve built strong relationships across a number of platforms here in Austin to support and enhance our unique culture, which is deeply rooted in music,” said Dillan Knudson, PNC regional president for Austin. “That ecosystem includes music venues where our clients, employees, citizens, and visitors enjoy a wide variety of musical entertainment and philanthropic organizations that either directly support the music industry or utilize music for educating our children or supporting our underserved populations. At the center of this ecosystem is the musician, and supporting their prosperity is paramount. This agreement amplifies our ability to directly support local musicians by supporting HAAM’s mission, providing financial wellness to HAAM members and through directly hiring HAAM members to perform at PNC events throughout the year. PNC’s Main Street banking model has given our local team the resources to execute an Austin-centric strategy and make a significant impact on our unique and thriving region.”
At the crux of the sponsorship is the exclusive financial education partner component, which will involve PNC hosting several financial education workshops to help educate HAAM artists on how to best manage their personal and business finances. The bank’s presenting sponsorship of HAAM Day will also help facilitate the fundraising event that aims to make a difference in the lives of the more than 2,600 musicians covered through HAAM services. The all-day event is scheduled for Sept. 13, 2022, and includes over 200 performances across Austin that culminates in a public concert at Moody Amphitheatre, with a special musician to be announced.
The bank’s stage and pre-party sponsorship of HAAM’s Corporate Battle of the Bands, held at ACL Live at the Moody Theater, will include one band entry and the opportunity to host the initiative’s pre-party at PNC Plaza at ACL Live, a new outdoor event venue located outside of the ACL Live venue. The bank’s band entry, all part of the local leadership team, features Knudson on guitar, Private Bank Market Leader Stephen Jeffrey on bass, and Head of Corporate Banking Steven Gonzalez on the drums.</…….